Chewing Gum for the Eyes

I do not mean to imply that television news deliberately aims to deprive Americans of a coherent, contextual understanding of their world. I mean to say that when news is packaged as entertainment, that is the inevitable result. And in saying that the television news show entertains but does not inform, I am saying something far more serious than that we are being deprived of authentic information. I am saying we are losing our sense of what it means to be well informed.
             Neil Postman, Amusing Ourselves to Death

Brian Williams, formally the anchor of NBC Nightly News, was suspended this past week for six months.  His crime was in telling people that he was on a helicopter that was shot down in Afghanistan.  Now, as it was, he was nearby but in an effort at self-aggrandizement and to establish his bonafide as a reporter who reports from the front lines, he felt the need to lie.  In some ways, Mr. Williams’ actions were predictable and indicative of a general decline in the professional standard that has clearly lost its way in the last several decades. 

Watching television news broadcasts from the 1960s is jarring in its approach, what defined news and what was expected from its presenters.  Taking its cue from the growing professionalism of newspaper reporting, television news saw its duty as telling viewers what was happening around the world.  National broadcasts were filled with news, compared to modern broadcast that have fifteen minutes of “hard” news and the other half filled with fluff material.  Suit-wearing talking heads played it as straight as possible.  There was not emotiveness or gesticulation.  Instead, the more controlled the presenter was, the more trusted and respected they were.   

The 24-hour news development, first seen with CNN, changed radically the role of the presenter.  Entertainment was always an element of news presentation but with CNN and other subsequent news networks and programs, entertainment took on a whole new dimension.  In doing so, it changed how the news would be delivered and what would be presented.  It was an extension of the programming dilemma – directors trying to figure out how to fill large swaths of segments and soon, the idea of opinion news materialized and took off.   

Over the last few decades, the line between news and entertainment have systematically disappeared.  Furthermore, the Internet has eroded the once-proud professional guidelines, eradicating the neutral tone, the formality and the gravitas required.  The shrill of newscasters smacks of desperation, not trusting their role or their purpose to the American people.  This is typified with the disaster theme music which is widely mocked but never corrected.   

The lack of formality is yet another frantic attempt to appeal to people based on false assumptions of what is required to obtain and keep an audience.  It is seen in the dressing-down of presenters and the informality of language such as calling the president simply “Obama” or the usage of slang or trendy phrases.  It trivializes and minimizes the importance of the news, smacking of the transient nature of Twitter or any other social media site. 

And then, there is the nature and legitimacy of the presenters of themselves.  Do a Google search of Walter Cronkite, John Chancellor, Bob Schieffer or Frank Reynolds – just to name a few.  They treated the news seriously and therefore, so did those watching.  The demeanor and professionalism of news anchors led people to trust and believe in what was being reported.  That kind of faith does not exist today.  Modern presenters have acted so silly over the last few decades, they have to affect a "serious" tone to present serious information.  This has impacted how Americans respond to the news.  Our current generation considers a serious treatment of the news made up of taking a picture of themselves, holding a placard that says #fillinyourtritepoliticalstatementhere.  The news is no longer treated important so why should our response to it be so?   

With the rampant rise of news as entertainment and the opinionated pablum that fills out the network days, why are we surprised or outraged that Brain Williams fudged on the details.  The idea that NBC, the purveyors of MSNBC, should be shocked and appalled by Mr. Williams’ actions is disingenuous at best.  It is easy to see that if news continues on this path, incidents like Mr. Williams’ will be considered quaint in comparison.  NBC and other networks can pat themselves on the back for putting their foot down on like incidents but it does nothing to reverse television news’ downward trend.